Our client was a successful company with over 20 years of history as an independent distributor of medical equipment, with a differentiated positioning, and holding a market share that made them become a reference in the Spanish market. However, its business model of growth showed signs of exhaustion, began to suffer significant competitive pressures (prices) and there was a latent ambition to change the shareholder and management structure.

In a first phase, we launched a Strategic Discussion with management to define the vision of the company and a set of reasonable objectives for the future, analyzing various alternatives and growth models. In a second phase, we developed a comprehensive Business Plan based on 3 strategic lines: increasing market share in Spain, international expansion and improving operational efficiency. In addition we produced detailed objectives, action plans and business projections.

Once defined and agreed, the Strategic Plan was the basis for an MBO which took place some months later (2008), supported by a venture capital fund. Changes in the management team took place followed by the successful implementation of the 3 strategic lines defined in the Strategic Plan. The company continues (2009) growing and improving its results.